Rowena Nelson joined Newmark Knight Frank in the firm’s Orange County, California, office in 2016. As a senior marketing coordinator, Rowena is responsible for overseeing the day-to-day operations of the nine-person western region marketing team, ensuring operations run efficiently and effectively through her ability to seamlessly manage multiple projects simultaneously. Rowena expertly handles a variety of tasks including tracking all team projects; producing professional-quality print collateral; ensuring team statistics are kept up to date and accurate; and researching new tools and technologies to enhance the team’s efficiency, among others. In addition to her operational role, Rowena supports the creation of marketing materials, including proposals, presentations, brochures and offering memoranda, all while adhering to Newmark Knight Frank’s writing and brand guidelines.
Prior to joining Newmark Knight Frank, Rowena spent three years as a marketing assistant at CBRE, where she supported the capital markets business development team. In this role, Rowena managed the creation and maintenance of more than 250 templates that served the entire capital markets platform along with the development of the semiannual cap rate survey—the most downloaded CBRE research piece available. Prior to her time at CBRE, Rowena spent 10 years at Lee & Associates as a marketing specialist.
Rowena has a Bachelor of Science degree in business administration from the University of the Philippines.