Jeff Mayer joined Newmark Valuation & Advisory’s Hospitality, Gaming & Leisure practice in 2018 as an executive vice president in the New York City office. Mr. Mayer is responsible for oversight of the HGL practice for the entire Northeast. He brings to his position more than 15 years of hospitality industry experience and has performed valuation and consulting services throughout the U.S.
Mr. Mayer has successfully completed assignments for an array of lodging property types, including full and partial-interest assets, with single-use and mixed-use properties ranging from ultra-luxury to economy hotels in both urban and suburban markets. Additionally, Mr. Mayer has experience appraising office buildings, retail centers, residential condominium developments and apartment complexes, land subdivides, homeless shelters, amusement parks and resort properties as well as commercial and residential land. His clients have included commercial banks, investment funds, pension funds, life insurance companies, hotel and timeshare companies and law firms.
Prior to Newmark, Mr. Mayer worked for five years in CBRE’s New York City Valuation and Advisory Services division, most recently as a vice president. Prior to CBRE, Mr. Mayer worked in the New York office of HVS, a consulting firm specializing in valuation & advisory services for the hospitality industry nationwide. For HVS, Mr. Mayer performed valuations and feasibility studies for a variety of lodging assets in more than 50 markets across 25 different states.
Outside of valuation, Mr. Mayer owned and operated three restaurants of his own and grew up in a family that owned and operated restaurants. Additionally, he worked for multiple consulting firms in a hospitality capacity. Coupled with his master’s degree from the School of Hospitality Management at Cornell University and his involvement in the Cornell Hotel Society, he has earned a reputation as a hospitality expert.
- Certified general real estate appraiser
- Candidate for designation, Appraisal Institute
Mr. Mayer earned a Master of Management in Hospitality degree from Cornell University and a Bachelor of Science degree from the University of Colorado.