Hunter Rief serves as a director with Newmark in New York City. Over the course of his career, Mr. Rief has developed strong expertise in both landlord and tenant representation. He focuses primarily on assisting retailers with their strategic expansions regionally and nationally.
As a tenant representative, Mr. Rief helped Peloton grow from its very first showroom by arranging more than 15 leases nationally. He also assisted La Colombe with its initial retail expansion in New York, completing deals at 7 Bryant Park and 67 Wall Street to help grow the brand’s presence and national allure.
Mr. Rief joined Newmark in 2019 when parent company Newmark Group, Inc. acquired RKF, a New York-based retail real estate brokerage and investment firm.
Earlier that year, Mr. Rief rejoined RKF after more than two years at Richemont North America, a holding group for several of the world’s most recognizable luxury brands, including Cartier, Chloe, IWC, Montblanc, Panerai and Van Cleef & Arpels. As a real estate manager, he assisted with site selection, lease negotiations, store buildout and overall management of the existing portfolio of leases, which included locations throughout the United States and Canada.
During Mr. Rief,’s original stint with RKF, which began in 2013, he represented numerous prominent landlords in New York City, such as Betina Equities, Broad Street Development and Infinity Real Estate. Notable transactions included securing Paper Source at 77 Fifth Avenue in Flatiron on behalf of Betina Equities and securing Le Pain Quotidien at 205 Bleecker Street on behalf of Infinity Real Estate.
- Member, International Council of Shopping Centers (ICSC)
- Licensed real estate salesperson, state of New York
Mr. Rief is a graduate of the University of South Carolina’s Darla Moore School of Business, where he earned a bachelor’s degree in business administration with a concentration in real estate and management.