Diane Ruf is a Senior Managing Director with Newmarks’ Global Workplace and Human Experience Team. Her focus is dedicated to analysis, research and implementation of a holistic workplace and real estate solution that is implementable and achievable. As a leader in the industry her focus is in workplace strategy, strategic facilities planning, design, decision science, programming, implementation planning and project delivery.
Ms. Ruf assists clients with an effective workplace and real estate strategy that positions a company in reducing their risks and maximizing the overall efficiency of space and productivity of the employees. She leads the client through an analytical and detailed planning process which is integrated into a company’s business goal; including corporate workplace planning, space optimization, defining occupancy solutions, real estate portfolio strategies, applying decision science to final recommendation.
Her experience helps the client understand that the process should be based on a thorough understanding of the organization’s operations including influences affecting the workplace to transform a company’s workplace and real estate initiatives into a cohesive strategy that is implemented through a smooth transition from the operational effort and the optimization of space within the real estate portfolio.
Key Workplace Strategy Accomplishments
Providing thought leadership in workplace strategy to evolve client’s workplace, people, occupancy and real estate strategies. Develop client’s requirements and a recommended workplace solution that will facilitate current and future needs. This includes facilitating interviews with key stakeholders, meeting business objectives such as: reducing property costs, improving business performance, merging two or more groups/cultures, and relocating or consolidating occupied buildings. Some of the primary focus is on identifying opportunities to optimize real estate and occupancy options. Key roles include creating comprehensive and compelling business case scenarios for change based on decision science measures that are defensible strategies for occupancy and real estate decisions. Recommendations often include preliminary design concepts, program requirements, occupancy solutions, flexible and agile working environment recommended work settings and in combination with space analytics,
B.A. Degree in Interior Design from the University of Wisconsin with additional studies completed at the American College in London.