Newmark is pleased to announce that the third location of Swingers: The Crazy Golf Club will open in the new Virgin Hotel located at 1227 Broadway in the trendy NoMad neighborhood of Manhattan. Newmark’s Adam Weinblatt and Mitchell Friedel represented the landlord, Lam Group, which owns the Virgin Hotel. JLL’s Amy Zhen represented the tenant, Swingers. Swingers will occupy the 22,000 SF basement of the hotel, slated for completion in 2019.
Swingers, a London-based venture, is known for their blend of large-scale indoor golf courses, innovative curating of street food offerings, and original cocktails set in an English 1920s themed space. Their location in NoMad is strategic, as the neighborhood is quickly becoming one of the most desirable and vibrant areas in in New York City, filled with boutique shops, trend-making restaurants, and close in proximity to exclusive sightseeing for visitors. It is blocks away from the Empire State Building, Madison Square Garden, with easy access to Rockefeller Center and Times Square.
“We are thrilled to be a part of Swingers’ American expansion. It blends seamlessly with the ongoing transformation that’s taking place in NoMad, Manhattan’s trendiest neighborhood,” said Weinblatt.
Swingers’ first two locations are in London, respectively located in the Financial District and Oxford Circus. The Swingers concept, developed by the Institute of Competitive Socialising (ICS), playfully combines mini golf with a rotating assortment of street food, served by well-known local restaurateurs, and cocktails, which can be delivered to players by caddies on the course, all packaged within a theatrical, immersive environment. Inquiries on remaining retail space at the property may be directed to Adam Weinblatt.
About Lam Group
The Lam Group is a privately-held, comprehensive real estate investment firm that acquires, develops, owns, and operates various hotel, residential, office, and mixed-use properties primarily in the New York City area. With over 30 years of real estate investment experience, the firm has acquired and developed more than 40 properties. Led by John Lam, who understands that opportunities are made, not found, the Lam Group has built its reputation by transforming over 3 million square feet of underutilized properties into highly desirable assets. Since 1997, the Lam Group has been expanding its real estate investment into the hospitality sector. Now, with over 25 hotels developed from the ground up, 13 in its current portfolio, and 4 in progress, the Lam Group is recognized as a premier developer of branded hotel properties in New York City.
Newmark (“Newmark”), operated by Newmark Group, Inc. (“Newmark”), is one of the world’s leading commercial real estate advisory firms. Newmark has over 4,600 employees in over 120 offices. Together with London-based partner Knight Frank and independently-owned offices, Newmark’s 15,000 professionals operate from more than 400 offices in established and emerging property markets on six continents. With roots dating back to 1929, Newmark’s strong foundation makes it one of the most trusted names in commercial real estate. We offer a complete suite of services and products for both owners and occupiers across the entire commercial real estate industry.
Our investor/owner services and products include investment sales, agency leasing, property management, valuation and advisory, diligence, underwriting and, under trademarks and names like Berkeley Point and Newmark Capital Markets, government sponsored enterprise lending, loan servicing, debt and structured finance and loan sales. Our occupier services and products include tenant representation, real estate management technology systems, workplace and occupancy strategy, global corporate services consulting, project management, lease administration and facilities management. We enhance these services and products through innovative real estate technology solutions and data analytics designed to enable our clients to increase their efficiency and profits by optimizing their real estate portfolio. We have relationships with many of the world’s largest commercial property owners, real estate developers and investors, as well as Fortune 500 and Forbes Global 2000 companies. For further information, visit www.ngkf.com.
Newmark, which is listed on the NASDAQ Global Select Market under the symbol “NMRK”, is a publicly traded subsidiary of BGC Partners, Inc. (“BGC”), a leading global brokerage company servicing the financial and real estate markets. BGC’s common stock trades on the NASDAQ Global Select Market under the ticker symbol “BGCP”. BGC also has an outstanding bond issuance of Senior Notes due June 15, 2042, which trade on the New York Stock Exchange under the symbol “BGCA”.
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