9:30 AM
Newmark Grubb Knight Frank (NGKF) announced Denver-based cracker manufacturer, 34 Degrees, producer of all-natural, wafer-thin 34° Crisps, is taking occupancy at 2825 Larimer Street in Denver. The company has leased 5,040 square feet, approximately half of the 10,775-square-foot industrial warehouse from Larimer Investments, LLC, with the intention of converting it into a vibrant, modern space that embodies the company’s mantra of “pairing and sharing” its crisps to create memorable gatherings with friends and family-as 34 Degrees plans to open its doors often to its new neighbors in the fast-growing RiverNorth (RiNo) area. NGKF’s Andrew Blaustein and Matt Davidson represented the tenant in the transaction.
“We needed more space to accommodate our business growth as well as be an extension of our brand and culture,” commented Craig Lieberman, president and founder of 34 Degrees. “We love the creativity and entrepreneurial spirit of RiNo’s resurgence and all of us feed off the energy of the business owners and local patrons. I don’t think we could have found a better space and location to represent the current and future focus of our growing brand. We are honored to be part of the neighborhood and take full advantage of all of its amenities.”
“Colorado has a thriving niche of organic and natural foods manufacturers,” stated Brian Lewandowski, associate director of the Business Research Division at the University of Colorado, Leeds School of Business. Colorado boasted 572 food manufacturing firms with 20,587 employees in 2014 (about 1% of Colorado total employment). Food and beverage manufacturing, recording a GDP of $3.7 billion in 2014, is part of the nondurable goods manufacturing sector, comprised of food and beverage products and petroleum and coal products, which increased 4.2 percent in 2014. This was the largest increase since 2004.
“34 Degrees cultivated its business in RiNo’s Taxi project, and wanted many of its advantages worked into its new headquarters,” commented Blaustein. “Our team scouted this core and shell warehouse with 16 foot ceilings and large store front windows and immediately saw its potential for 34 Degrees.” The local company will add prominent signage and modern finishes to complement the vibrant foot traffic in the up-and-coming neighborhood currently transforming from its industrial roots. “It’s a great example of using real estate to elevate a company brand and profile,” explained Davidson.
Founded by Craig Lieberman, 34 Degrees was born from Lieberman’s passion for food and wine, discovered while attending graduate school in Sydney, Australia. When Lieberman launched his import company in 2003, he named it after Sydney’s latitude - 34 degrees. In 2008, Lieberman switched his focus from importing Australian specialty items, to manufacturing the 34 Degrees signature thin and crispy crackers in Colorado, which are currently available in seven flavors in grocery stores and specialty retailers across the country.
Nestled just north of downtown Denver, RiNo has quickly transformed from its manufacturing origins into a vibrant community stimulated in large part by an eclectic arts scene and an influx of highly creative companies that prosper in the district’s flexible office, retail and manufacturing space options.
About Newmark Grubb Knight Frank
Newmark Grubb Knight Frank is one of the world’s leading commercial real estate advisory firms. Together with London-based partner Knight Frank and independently-owned offices, NGKF’s 12,800 professionals operate from more than 370 offices in established and emerging property markets on six continents.
With roots dating back to 1929, NGKF’s strong foundation makes it one of the most trusted names in commercial real estate. NGKF’s full-service platform comprises BGC’s real estate services segment, offering commercial real estate tenants, landlords, investors and developers a wide range of services including leasing; capital markets services, including investment sales, debt placement, appraisal, and valuation services; commercial mortgage brokerage services; as well as corporate advisory services, consulting, project and development management, and property and corporate facilities management services. For further information, visit www.ngkf.com.
NGKF is a part of BGC Partners, Inc., a leading global brokerage company servicing the financial and real estate markets. BGC’s common stock trades on the NASDAQ Global Select Market under the ticker symbol (NASDAQ: BGCP). BGC also has an outstanding bond issuance of Senior Notes due June 15, 2042, which trade on the New York Stock Exchange under the symbol (NYSE: BGCA). BGC Partners is led by Chairman and Chief Executive Officer Howard W. Lutnick. For more information, please visit http://www.bgcpartners.com/.
About 34 Degrees
34 Degrees, the maker of all-natural, wafer-thin crackers, was created by people with a profound love of food and is headquartered in Denver. Made from only a handful of natural ingredients, 34° Savory Crisps are a great-tasting and endlessly versatile companion to your favorite cheeses, spreads, fruits, meats and a world of pairings that can turn a snack into a delicious meal. The light Savory Crisps, inspired by travels and culinary experiences throughout Australia, are available in seven varieties including Natural, Sesame, Cracked Pepper, Rosemary and Whole Grain, Poppy Seed and Toasted Onion. The subtly toasted crackers are the perfect snack any way you serve them or satisfying straight from the box. To learn about our mission, sustainable efforts, community giving and our full product line which is baked in Colorado, visit 34-degrees.com. Or for real time conversations and creative recipe ideas, find us on Facebook, Pinterest, Twitter and Instagram.