Major renovations at One Tower in East Brunswick accompany leasing velocity  

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American Equity Partners and Newmark Knight Frank said Monday that major renovations are planned for one Tower Center in East Brunswick. Also announced: A surge in leasing momentum totaling 16,000 square feet of office space.

Property owner American Equity Partners selected Newmark Knight Frank’s Jamie Drummond, Andrew Perrotti, Dan Reider, Steve Tolkach and Adam Silver as the exclusive office leasing agents of the building.

The property at One Tower Center is a Class A, 24-story building that spans 415,000 square feet on a 14-acre mixed-used suburban office complex.

Available offerings can accommodate users needing anywhere from 3,000 to more than 200,000 square feet of space. The asset offers immediate access to Route 18 and the New Jersey Turnpike. The property also has an on-site Suburban Transit Bus Terminal that provides direct service to and from the New York City Port Authority Bus Terminal, with a planned shuttle service to the New Brunswick New Jersey Transit train station.

American Equity Partners also announced on Monday that it is planning a more than $6 million capital improvement program for One Tower Center.

“One Tower Center is a staple in the local skyline, and our bold renovations will transform the property into a sought-after location for years to come,” said David Elkouby, principal of American Equity Partners. “We have a deep history in modernizing area buildings including Lincoln Place in Edison and Grande Commons in Bridgewater and believe the work we’re doing at One Tower Center will make the asset a first-choice among office users.”

The proposed renovations include a new HVAC system, upgraded mechanicals, common areas, and a new state-of-the-art tenant amenities center on the 15th floor. The modern amenities deck will feature views of New York City, a fitness center with a yoga studio, a conference and training center, a social-centric tenant lounge, a coffee bar, grab-and-go café and table games.

“The new One Tower Center will cater to the workplace of the future, offering unparalleled amenities and services to tenants,” said Drummond, senior managing director of NKF. “Our recent leasing success with both Prudential and The Siegfried Group proves that the asset is poised to attract and retain some of the area’s best firms ranging from small partial floor users to large multi-floor occupiers.”

The property has seen a recent spike in office leasing transactions with NKF representing the landlord.

Prudential Insurance Co. renewed its 10,000-square-foot lease represented by JLL’s Jodie Matthew, and The Siegfried Group signed a new 6,000-square-foot long-term lease represented by Cresa’s Dennis Gralla and Jim Scancarella.